Mar
18
Posted by Jeanene,
It is very important to attract customersat trade shows, and it is even more important to engage them while they are there. Here are some guidelines that you can follow for trade show displays:
Eye level: Hang your products on display board in such a way that they are in eye level of the customer. Clearly mark the prices, and don’t include too much information, as it makes it messy.
Interaction: Interact with your prospects to keep them entertained. You can use contest draws, computer games, and quizzes etc.
Sold: Put a few ‘sold’ signs on some products. This will show that your product is in demand.